Performance Marketing

New Delhi, Delhi, India | Strategy & Growth | Full-time


About WinZO Games  

WinZO is India’s largest social gaming platform aiming at building an astronomical tech-strong gaming
ecosystem in India. WinZO in a short span of time has emerged as the leanest Series C-funded gaming startup in the Indian startup ecosystem. WinZO has so far raised over $90MM and handles more than 2.5+ Bn micro-transactions monthly, a number which is fast growing. WinZO with a data-driven DNA is working towards becoming the one-stop-shop for online gaming users spread across every household in Bharat. With a vision of becoming a household name for Bharat, catering to their
entertainment needs through interactive engagements, Paavan Nanda (co-Founder, WinZO, Zostel  ZO
Rooms) and Saumya Singh Rathore (co-Founder, WinZO, Ex-Chief of Staff & Growth- ZO Rooms, Zostel, Ex- Times Group), are aggressively building the platform to not just capture market opportunities but also explore and maximize the potential of social interactions as consumption drivers. Both of them are putting together WinZO piece by piece using tech and data to create a transparent and unique gaming experience for its users.WinZO, which hosts 100+ games in 12+ languages, has 80% of users consuming the app in vernacular languages. WinZO has always yearned to mentor, guide, and onboard games to be culturally relevant for Bharat. It also provides opportunities for housewives to translate and earn which empowers them economically. A 150+ members strong team with stellar professionals coming from global tech giants and companies such as Google, Amazon, Flipkart, McKinsey, etc., WinZO is funded and backed by global gaming and entertainment investment funds such as Griffin Gaming Partners, Maker’s Fund, Courtside Ventures, Pags Group, and Kalaari Capital.

WinZO Values

Integrity, Excellence Perseverance, Data Orientation, Agility 

About the Role: 

As a member of the Performance Marketing team, you will own the execution and manage WinZO’s performance marketing campaigns on Google ads (including UAC, Search, App Install), Facebook Ads, and other Digital Inventories. You will be working in a fast-paced environment which will require you to take initiative and end-to-end ownership of work. You will be working in a fast-paced environment which  will require you to take initiatives with complete ownership, manage multiple projects, and drive execution with stakeholders.

What you will do: 

● Manage all digital campaigns, from ideation to media planning to optimization and analysis.
● Drive marketing programs that are highly targeted basis the content affinity of relevant segmented
audience cohorts.
● Manage all efforts and goals on digital paid media: SEM, Display, FB Ads, etc.
● Establish processes for monitoring, measurement, and optimization through institutionalizing
performance marketing metrics that correlate to business impact
● Responsible for achieving the marketing channels’ short-term and long-term goals.
● Proficiently doing all the execution from keywords research, account structuring/restructuring,
campaign creation, ad-copy ideas, creative suggestions, deciding best bid strategies, running A/B
experiments, etc. as per Google’s best practices.
● Manage and keep track of ROI and compile daily, weekly and monthly reports for campaigns.
● Understands the business and works towards achieving its KPIs.
● Keeps up to date with industry updates and experiments.

What you should have: 

We’re looking for people with a hustler mindset, who are curious, eager to learn new things, with a passion for innovation, and work to be a little better every single day. This is not solely based on whether a candidate has previously done similar work or not. We’re looking for someone dynamic with the below qualities in generous quantities to perform well in this role –
● 2+ years of experience in managing Google ads / Facebook ads for apps
● Expert-level knowledge of spreadsheet programs
● Expert-level analytical skills
● Hands-on experience with MMPs such as AppsFlyer/ Branch / Adjust
● Understanding of play store analytics and app ecosystem
● Working knowledge of Google Analytics / Adobe Analytics (preferably adobe analytics)
● Great communication skills

What we offer you: 

● A flat and transparent culture with an incredibly high learning curve
● A swanky informal workspace that defines our open and vibrant work culture
● Opportunity to solve new and challenging problems with a high scope of innovation
● Complete ownership of the product and chance to conceptualize and implement your solutions
● Opportunity to work with incredible peers across departments and be a part of the Tech revolution
● Most importantly, a chance to be associated with a big impact early in your career

At our core, we’re a creative company. Ideas are where we live, and we love building magical products. It’s not just about features, it’s also about how they make people feel. So, we build at the intersection of the technical and the romantic. And it all starts with people, the right team that cares deeply about our mission, values, and our users. We value diversity. We are an equal-opportunity employer: we do not discriminate based on race,color, religion, gender, ethnicity, or disability status.
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